Robby Atkins


Robby Atkins serves as Southeast Regional President, managing operations in Georgia and East Tennessee for Priority Ambulance. 

Atkins has more than 30 years of experience in the EMS industry, working at the family business, National EMS, since 1989. He has served in various roles in the company over three decades. Atkins began his career as an EMT and paramedic and was promoted to director of communications, where he managed all dispatch functions and personnel. During this time, he also assisted the company in becoming one of the first ambulance companies in the state of Georgia to be accreditated by the Commission on Accreditation of Ambulance Services – a designation it has maintained for more than 25 years. 

From 1999 to 2009, Atkins served as vice president of National EMS, overseeing budgeting and fleet maintenance, as well as serving as the company’s public information officer.  He also was responsible for growing and managing the company’s contracts with communities and health care facilities, leading the company through significant expansions. During this time, National EMS entered into contracts with both Athens Regional Medical Center and St. Mary’s Hospital to become the 9-1-1 ambulance provider for Athens-Clarke and Oconee counties, responding to more than 18,000 annual emergency calls for service. After this implementation, Atkins was appointed Director of Operations for the Athens-Clarke county area.

Atkins joined the Priority Ambulance family of companies when National EMS was acquired in July 2018.