President and CEO
- EMS industry leader and entrepreneur
- 30 years of EMS experience
- Founded Priority Ambulance in 2014
- Owner of multiple ambulance companies
Bryan Gibson, president and CEO of Priority Ambulance, has more than 30 years of experience in the emergency medical services industry. Bryan founded Priority Ambulance in 2014 with a vision to set a higher national standard of clinical excellence and care in emergency medical services.
Bryan began his career as a licensed paramedic working at a hospital in Corinth, Miss., and later with a fire department in Memphis, Tenn. In 1995, Bryan founded his first ambulance company, Priority EMS, based in Memphis. He served as president and CEO of Priority EMS and its 125 staff members and 45 ambulances, which generated $11 million in annual revenue. In 1997, Bryan sold his company to Rural/Metro and joined its management team as Mid-South division general manager. Later that year, he was promoted to oversee business development and was responsible for operational productivity and profitability throughout the 10-state South Zone region.
One of Bryan’s main functions was to support and direct staff in turnaround environments to ensure regional profitability. In 2002, Rural/Metro tapped Bryan to serve as division general manager for a multistate territory that included Mississippi, Alabama, West and Middle Tennessee and the Florida Gulf Coast – operations with annual revenues totaling $19 million. From 2005 to 2010, Bryan served as group president of the South Region and then the Southwest Region, overseeing operations and business development in both territories and securing new contracts and renewals for key markets. In 2010, Bryan became chief operating officer at Rural/Metro Corporation, overseeing all operating aspects of one of the largest emergency services companies in the country.
In May of 2012, Bryan returned to his entrepreneurial roots and founded his second ambulance company, Shoals Ambulance, in Florence, Ala., which was awarded the exclusive contract for 911 emergency and nonemergency services for Lauderdale County and the City of Florence in 2013. Shoals Ambulance became a part of the Priority Ambulance family when the corporation was founded in 2014.
Bryan earned a bachelor’s degree in business administration from Colorado Tech University. Bryan has been married to his wife, Lisa, for more than 20 years.
Kristi Ponczak, chief financial officer for Priority Ambulance, is responsible for all financial and accounting-related functions of the company. She has 15 years of experience managing finances in the emergency medical services industry. Before coming to Priority Ambulance, Kristi worked with publicly traded Rural/Metro Corporation, one of the country’s largest emergency medical services companies, for 13 years. She started with the company as director of financial planning and later served as vice president and treasurer. She acted as senior vice president and chief financial officer at Rural/Metro Corporation from 2006 to 2011.
As CFO, she advised and coordinated with the CEO and board of directors on the financial and accounting aspects of corporate initiatives and activities. Prior to her experience in the EMS field, Kristi worked as corporate controller at Sun Street Foods and was responsible for implementing operational and accounting processes post-acquisition for the publicly-traded Main Street & Main.
Kristi began her career focusing on large-scale merger and acquisition structures as a member of the Management Consulting-Business Valuation Group at Coopers & Lybrand.
Glenn Leland manages mergers and acquisitions, business development, sales and marketing for Priority Ambulance. With more than 35 years of experience in leadership and strategy at national and international EMS companies, Glenn specializes in strategies to integrate companies into the Priority Ambulance network and to drive revenue growth.
Glenn began his career as an EMT and paramedic, and his early experience provides a solid foundation on the fundamentals of emergency medical services. Glenn also holds a master’s degree in business administration from Kellogg School of Management at Northwestern University.
Glenn gained experience in growing ambulance services at American Medical Response (AMR) as executive vice president of strategy. During the early phases of growth from 1994 to 2005, Glenn developed strategies that exponentially grew the company’s revenue. He later rejoined the company as senior vice president of EMS from 2009 to 2012.
From 2007 to 2009, he served as chief operating officer of Emergency Medical Services Authority (EMSA), an agency serving 1.4 million residents of Oklahoma and responding to more than 135,000 emergency calls annually.
From 2012 to 2015, he served as chief strategy officer for ProTransport-1, which serves 15 California counties with integrated health care and transport services. Glenn served from January 2015 to 2016 as CEO of TransCare, a transport company based in New York with operations in Pennsylvania, Maryland and New York.
Since 2013, Glenn has served on the board of directors for Visiting Orphans, a nonprofit that partners with ministries and orphanage in 14 countries to organize outreach trips. Glenn and his wife, Daria, have led trips to orphanages in Ethiopia and Rwanda.